Wednesday, December 12, 2007

The European and World timeshare industry

Statistics of the Timeshares worldwide , the satisfaction and preferences




Europe


1452 resorts in 25 countries in Europe.
These resorts contain 83 026 units.
The average resort comprises 57 units.
Some 200 000 European citizens are employed as a result of timeshare’s economic activity.
1.4 million families own timeshare in Europe.
Around 620 companies operate wholly or exclusively in the sector, and have a combined estimated turnover of € 2385 million.
The industry accommodates approximately 60-70 million bednights.

(these figures are since the year 2001 but now can be more growth in the timeshare industry)


European Resort Growth (1970-2001)


W0rld
$9.4 billion timeshare sales in 2002
6.7 million households own the rights to about 10.7 million timeshare weeks
5,425 timeshare resorts, of which around 25% are situated in Europe
North America hosts 31% of resorts, Latin America 16% (where Mexico leads with 40% in the region). Rapidly emerging Asia offers 14%, led by Japan, but with Thailand and India increasingly prominent.
These resorts provide about 325,000 accomodation units worldwide

Who is buying the timeshares?

Worldwide, typical timeshare buyers are upper-middle income, middle-aged and married homeowners. But great diversity exists around this “typical” profile. Timeshare products priced to attract ordinary working people, and others oriented to only the very affluent, are available. Median household incomes of buyers range from about US $35,000 in some developing countries to more than US $90,000 for buyers in the Caribbean.

Italy attracts the largest proportion of unmarried buyers (37%), while Latin America timeshares attract the most households with children (58%). Market penetration rates remain low in all countries, leaving plenty of potential for future growth; even in the United States, fewer than 3% of households own timeshares.

Owners’ satisfaction rates

The great majority of timeshare owners express satisfaction with their purchases. Satisfaction rates range from 67% in Latin America and 73% in Italy, to 84% in the US and an overwhelming 92% in New Zealand.

Most owners who provide other responses are not necessarily dissatisfied, but instead simply check “neutral”, primarily because they have not yet experienced their timeshares sufficiently to form an opinion.


Timeshare owners satisfaction figures since 2003